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What should I avoid when using “BTW”?
Avoid using "BTW" in sensitive or serious conversations, as it can diminish the meaning of the important issue. For example, saying, "By the way, I'm upset about the above," may belittle your feelings. You should also avoid using "by the way" in formal conversations, as it comes across as too casual. Overuse can cause messages to become scattered or unclear. Use btw only when adding secondary, unimportant information, not when the topic merits direct or thoughtful communication.
