As per their “Pea Flakes Market” report, the global market was valued at USD 1.92 billion in 2023, growing at a CAGR of about 7.6% during the forecast period from 2024 - 2032 to reach USD billion by 2032. 

The global market for pea flakes has evolved as one of the critical trends in the Food industry. This inflammatory trend can be attributed to several factors such as rising plant-based diets, increasing demand for high-quality pet food, etc. This market is further aggravated by the higher standard of living, rising disposable income, growing environmental consciousness, etc.

Plant-Based Diets and Health Awareness

Plant-based diets have become the most sought-after food product for consumption. The vegan diet has been found to substantially lower diastolic and systolic blood pressure. Pea flakes have become a sustainable alternative to animal-based proteins, appealing to vegans, vegetarians, and those who occasionally eat meat. As per the United Nations report, 60% of infectious diseases known to affect humans and 75% of newly emerging infectious diseases that pose a threat to humans have an animal origin. Therefore, more consumption of plant-based foods can limit the outbreak of pandemics. According to World Atlas, India has the highest number of vegetarians in the world, which is approximately 38% of the world's population. With high protein content and essential vitamins and minerals, pea flakes are a great choice for anyone aiming to maintain a balanced diet, driving up their demand. This is primarily due to the versatility and protein-rich content that the pea flakes provide. 

Growing Demand for Pet Food

Increasing demand for pet food is further aggravating the pea flakes market. With pet owners becoming more particular and possessive about the food they give to their pets, they have commenced riveting on the ingredients that support overall health and well-being. According to the European Pet Food Industry Federation (FEDIAF), 2022, about 352 million Europeans own pets, with dogs alone 109 million. These pea flakes offer a natural and wholesome alternative to traditional ingredients, making them an excellent addition to pet diets. According to the American Pet Products Association (APPA) 2024, approximately 82 million United States households own pets. As per the reports, millennials hold a significant share in pet ownership.

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Environmental and Sustainability Concerns

Environmental sustainability plays a crucial role in the growth of the pea flakes market. As peas require less water for production, they can easily be cultivated in the areas receiving scanty rainfall. Furthermore, these legumes, with the help of nitrogen-fixing bacteria such as azotobacter, fix nitrogen in the soil thereby eliminating the need for fertilizers and urea for growth. Adding to this, eco-friendly aspect of growing peas heavily draws the attention of environmentally conscious consumers who prioritize sustainable food sources. Moreover, the lower carbon footprint associated with producing plant-based foods compared to animal agriculture is encouraging consumers to choose pea flakes as a more sustainable option. As per the reports of the Food and Agricultural Organization (FAO), it recommends severe reductions in meat consumption to slow climate change, livestock are responsible for 14.5% of the world’s human-induced greenhouse gas emissions.

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Conclusion

In summary, the pea flakes market is impelled by several driving forces, such as the growing popularity of plant-based diets and the increasing need for wholesome pet food. Plant-based foods are becoming more and more popular as customers look for sustainable food options and grow more health-conscious, which is favorable for the pea flakes industry. This market is further fuelled by growing pet nutrition awareness and the need for premium, natural ingredients in pet food. These factors are anticipated to drive the market for pea flakes expansion in the upcoming years. They may have optimistic environmental benefits that contribute to sustainable growth and development. Hence, the Pea flakes market is poised to thrive, and offer vivid nutritious choices to its consumers. According to the UnivDatos the shift towards pet food and wellness has drastically increased the expenditures on pets and related foods, which will drive the global scenario of the pea flakes market.

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