A Beginner’s Guide to Technical SEO Essentials

Technical SEO is the backbone of optimizing your website for search engines. Start by ensuring your site is mobile-friendly, as search engines prioritize mobile-first indexing. Site speed is another critical factor; use tools like Google PageSpeed Insights to identify and address performance issues. A clean URL structure improves crawlability, so keep URLs short and descriptive. Use an XML sitemap to help search engines understand and index your site. Don’t forget to fix broken links and eliminate duplicate content, as these can hinder rankings. Implement structured data (schema markup) to provide search engines with clear context about your pages. Lastly, ensure your website is on a secure HTTPS protocol, boosting both user trust and search engine preference.

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