Golden Goose is the rare sneaker brand that did not start as a sneaker brand at all - it started as a small Italian workshop making vintage-inspired leather goods before it ever made a sole. The brand's process photography, including shots of the Italian studios, has been a meaningful part of the brand's marketing for the last several years. The brand's most common customer compliment is the look, which is the brand's signature and which is what most buyers are paying for. The brand's distress pattern on the side star is intentionally subtle, because the star is the brand's signature mark, and the brand does not want the star to be too faded to read. The brand's summer styling pairs the sneakers with linen trousers and a loose shirt, which is a European look that has been growing in popularity in the US over the last two years. The brand's waxing process uses a soft wax that is applied in thin layers, and the result is a slight sheen on the leather that catches the light in a way that fresh leather does not. The brand's most popular neutral colorway is the classic white-and-silver, which has been a top seller since the brand's first collection. The Dad Star, also called the Running Sole, is the platform-leaning chunky option, and it has been quietly outselling both the Ball Star and Superstar for several seasons among buyers who want a thicker sole without alternative the brand's signature aesthetic. The brand's most popular hybrid silhouette is the Why Not, which has been one of the brand's most photographed models Golden Goose Sneakers since its introduction. The brand's sneakers are made in Italy, and the country-of-origin marking is part of the value proposition - the brand has been refreshingly direct about the fact that this costs more than offshore production would. The most practical thing about Golden Goose is the Dad Star, which is the easiest pair to wear for long walks and which is the most comfortable pair in the line.