According to the UnivDatos, rapid rise in internet penetration across urban and rural areas, expansion of OTT platforms and regional content availability, increasing adoption of home automation and connected devices, and falling prices of Smart TVs due to local manufacturing & government incentives drive the India Smart TV market. As per their “India Smart TV Market” report, the Indian market was valued at USD ~10,750 million in 2024, growing at a CAGR of about 16.51% during the forecast period from 2025 - 2033 to reach USD million by 2033.

India’s Smart TV market leaders are pushing development through innovation, pricing strategies, and expansion in regions. The big-name companies like Samsung, LG, and Sony compete with new, fast-growing brands like Xiaomi, TCL, and OnePlus. These firms are using localized content, smart features, and strategic partnerships to enhance their market profile. Their rising retail and digital marketing actions continue to determine the consumer preferences across segments.

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1.    Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. engages in the consumer electronics, information technology, and mobile communications device solutions businesses, and R&D Centers worldwide. It operates in four divisions such as DX, DS, SDC, and Harman. The company offers smartphones, tablets, audio sounds, watches, switches, and accessories; TVs, and sound devices; appliances, including refrigerators, washing machines and dryers, vacuum cleaners, cooking appliances, dishwashers, air conditioners, air purifiers; monitors and memory storage products; displays, and smart and LED signages; and other accessories. It also engages in venture capital investments, cloud services, network devices installation, semiconductor equipment services, digital advertising platforms, marketing, consulting, connected services provider, logistics, financing, and software design activities; toll processing and sales of semiconductors and display panels; development and sale of network solutions; manufacture of semiconductors and food; provision of repair services for electronic devices; and development and supply of semiconductor process defect and quality control software, as well as digital televisions, foundry, system large scale integration LSI, connected car systems, audio and visual products, enterprise automation solutions, and connected services. The company was incorporated in 1969 and is based in Suwon, South Korea.

2.    Sony India Private Limited (Sony Group Corporation)

Sony India Private Limited engages in the marketing, sale, and after-sales service of electronic products. The company’s portfolio includes televisions, home theatre and sound bars, play stations, projectors, and Blu-ray Disc and DVD players; audio devices that include headphones, MP3 players, wireless speakers, and high-resolution audio systems; interchangeable lens cameras, lenses, compact cameras, and lens-style cameras; mobile phones, tablets, and smart devices; camcorders, action cameras, and professional camcorders; in-car receivers and players, speakers, and amplifiers; and portable chargers, batteries, memory cards, flash drives and HDD devices, and disc and tape media. It serves customers through its network of store locations and service centers in India. The company was founded in 1994 and is based in New Delhi, India, with a network of branch offices in India. Sony India Private Limited operates as a subsidiary of Sony Corporation.

3.    LG Electronics India Limited

LG Electronics India Limited manufactures and sells home appliances and consumer electronics in India, rest of Asia, Africa, Europe, and internationally. It offers home appliances, such as refrigerators, commercial washing machines, water purifiers, dishwashers, microwave ovens, laundry products, and vacuum cleaners, as well as home appliance accessories; air solutions comprising air conditioners and purifiers, and compressors; and computing products, including monitors, laptops, and computer accessories. The company also provides televisions and soundbars, lifestyle screens, wireless earbuds, wireless and party speakers, and projectors. In addition, it offers installation, repair, and maintenance services, and after-sales services. The company sells its products through traditional stores, third parties under a franchise model, multi-brand outlets, distributors, sub-dealers, and modern trade outlets, as well as its website and e-commerce marketplaces. The company was incorporated in 1997 and is based in Noida, India. LG Electronics India Limited operates as a subsidiary of LG Electronics Inc.

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4.    Xiaomi

Xiaomi Corporation, an investment holding company, engages in the development and sales of smartphones in Mainland China and internationally. It operates through Smartphones, IoT lifestyle Products, Internet Services, and other segments. The company also offers internet of things (IoT) and lifestyle products comprising smart large home appliances, smart TVs, tablets, wearables, and other IoT and lifestyle products; hardware repairment services for products; installation services for certain IoT products; and the sale of materials. In addition, it provides internet services, such as advertising, online games, and fintech services; intermediary services to the borrowers and third-party funding parties; and development, manufacture, and sales of smart electric vehicles. Further, the company in the wholesale and retail of smartphones and ecosystem partners’ products; investment activities; sales of smart hardware and e-book; software and hardware development; procurement and sales of smartphones, ecosystem partners’ products and spare parts, and raw materials; operation of retail stores; and commercial factoring and e-commerce business. Additionally, it provides intra-group capital supervision, collection, remittance, credit guarantee, interest rate risk management, customer, software-related, promotion, electronic payment technology, and technical services. Xiaomi Corporation was incorporated in 2010 and is headquartered in Beijing, the People’s Republic of China.                                                

5.    Haier Group

Haier Group Corporation manufactures and sells home appliances and IoT ecosystem devices. The company offers products, such as refrigerators, air conditioners, washing machines, microwave ovens, smoke exhausters, gas stoves, dishwashers, and electrical water heaters. It serves customers through retailers and online platforms in China and internationally. Haier Group Corporation was formerly known as Qingdao Haier Group Co., Ltd. and changed its name to Haier Group Corporation in January 1992. The company was founded in 1980 and is headquartered in Qingdao, China with additional offices and manufacturing centers across the globe.

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