According to a new report by UnivDatos, the Southeast Asia Polyurethane Market is expected to reach USD Million in 2033 by growing at a CAGR of 5.07% during the forecast period (2025- 2033F). The market is driven by rapid urbanization, the growth of the furniture and bedding industry, and the increasing manufacturing of automotive and footwear products in ASEAN. The use is also encouraged through government subsidies for industrialization, as well as the use of eco-friendly materials. Additionally, the increasing demand for thermal insulation in construction and refrigeration, along with the growing consumer preference for comfort and durability, continues to drive demand for polyurethane in the region.

On October 15, 2024, Stahl, the world leader in specialty coatings for flexible materials, announced the opening of a new state-of-the-art facility for the manufacturing of polyurethane dispersions (PUD) in Singapore. This strategic expansion is designed to better serve the growing demand in the Asian and South Pacific regions. The new facility underscores Stahl’s commitment to sustainability and innovation, while also supporting the company’s environmental, social, and governance (ESG) goals.

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Driver: Rising Middle-Class Income and Lifestyle Upgrades

The rising middle-income of Southeast Asia is transforming consumer demand, which has led to growth in the industries that largely depend on polyurethane, e.g., furniture, automotive interiors, footwear, and home appliances. With the increasing disposable incomes, consumers are moving towards products that are of higher quality, durable, and comfortable, which is forcing manufacturers to employ advanced PU materials. The improvement of the urban lifestyle increases the expenditure on housing and modern furnishings that are energy efficient and use PU foams and coats. This change in consumer behavior is the direct driver of market adoption, which promotes ongoing innovation and capacity building in the polyurethane industry of the region.

Segments that transform the industry

• Based on end use industry, the Southeast Asian Polyurethane market is segmented into appliances, automotive, building & construction, electronics, footwear, furniture & bedding, packaging, textiles & apparel, and other. Among these, the building & construction segment is expected to grow at a significant CAGR during the forecast period (2025-2033). The consumption of polyurethane is increasing due to the construction boom in Southeast Asia, which is fueled by urban housing development, infrastructure projects, and smart city initiatives. The rigid PU foams are finding more applications in thermal insulation, waterproofing, and energy-saving buildings. The sustainability and adherence to the demands of green building also remain concerns for this sector, which encourages investment in high-performance PU materials. On July 19, 2024, Otis Indonesia began modernizing 39 units, including replacing 25 escalators, eight elevators, and modernizing six escalators of Millennium Mall. To provide a smoother, quieter, and more comfortable ride, the existing machine belts in several of the elevators will be replaced with Otis’ Gen2® patented polyurethane-coated steel flat belts that significantly decrease vibration.

Region that transforms the industry

• Vietnam is expected to grow at a significant CAGR during the forecast period (2025-2033). This is mainly due to the industrialization and the rapid development of the construction and footwear industries, which are driving Vietnam's increasing consumption of polyurethane. The industrial modernization and foreign direct investment efforts by the government have increased the local capacity of PU processing. The presence of market potential is further reinforced by the increased use of PU-based insulation in energy-efficient housing and the growing assembly lines in the automotive sector. As there is a growing trend of sustainability of materials, manufacturers in Vietnam are moving towards bio-based, waterborne PU systems to ensure that they meet global standards. This unending modernization is making Vietnam a rapidly emerging force in the polyurethane frontier of Southeast Asia. On June 22, 2025, Pearl Polyurethane Systems, a Dubai-headquartered provider of polyurethane (PU) insulation solutions, announced a plan to boost capacity at its first Southeast Asia plant in Dong Nai province, an industrial hub in southern Vietnam. The move came less than a year after the plant’s inauguration in October 2024 in An Phuoc Industrial Park, Long Thanh district. The Pearl Vietnam factory is the company’s fifth global production site. The additional production line will go on stream next month, increasing the plant’s total annual capacity to 20,000 tons of PU systems.

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Key Offerings of the Report

Market Size, Trends, & Forecast by Revenue | 2025−2033.

Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities

Market Segmentation – A detailed analysis of By Product Type, By End Use Industry, by Country

Competitive Landscape – Top Key Vendors and Other Prominent Vendors

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