U.A.E. and Saudi Arabia Men’s Health Market Poised for Rapid Growth Driven by Rising Lifestyle Diseases and Healthcare Investments

Market Size and Growth Projections

The U.A.E. and Saudi Arabia men’s health market was valued at USD 376.03 million in 2024. It is projected to reach USD 957.98 million by 2032, growing at a compound annual growth rate (CAGR) of 12.40% during the forecast period from 2025 to 2032. This strong expansion reflects increasing awareness, prevalence of chronic conditions, and advancements in men's health services across the region.

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Market Segmentation

The U.A.E. and Saudi Arabia men’s health market is segmented across several key categories:

• By Type: Treatment (dominant), Diagnosis
• By Disease Type: Male Erectile Dysfunction (significant share), Prostate Cancer, Male Hypogonadism, Male Urinary Incontinence
• By Age Group: Geriatric (prominent due to aging population), Adult, Pediatric
• By End User: Hospitals (dominant), Specialty Clinics, Home Healthcare, Others

Erectile dysfunction and prostate-related conditions lead in disease focus, while hospitals and specialty clinics remain primary end-users for advanced care.

Key Drivers Fueling Growth

Several factors are propelling the men’s health market in the U.A.E. and Saudi Arabia:

• Rising prevalence of lifestyle diseases such as diabetes, obesity, and cardiovascular conditions, particularly affecting men
• Increasing incidence of male infertility and related reproductive health issues
• Growing investments in healthcare infrastructure, medical devices, and pharmaceutical advancements
• Heightened awareness and demand for specialized men's health services amid urbanization and changing lifestyles

These drivers are especially prominent given high obesity and diabetes rates (e.g., around 70% of Emirati men under 30 affected by lifestyle issues).

Challenges and Restraints

The market faces certain obstacles:

• Cultural and social stigma surrounding men's health topics, particularly mental and sexual health, leading to underreporting and delayed treatment
• Increase in healthcare fraud, which erodes trust and impacts adoption of services
• Limited accessibility in some areas despite overall infrastructure growth

Addressing stigma through education and awareness campaigns is crucial for sustained progress.

Opportunities

The U.A.E. and Saudi Arabia men’s health market offers significant opportunities:

• Adoption of telehealth and digital health solutions for convenient, private consultations and chronic condition management
• Expansion of specialized fertility clinics and reproductive technologies
• Government-backed healthcare modernization aligning with national visions (e.g., Saudi Vision 2030) to enhance men's health services

These areas support proactive, accessible care and innovation.

Competitive Landscape

The market is competitive, with major pharmaceutical and medical device companies focusing on men's health solutions. Key players include:

• Cardinal Health (U.S.)
• Pfizer Inc. (U.S.)
• Astellas Pharma Inc. (Japan)
• Novo Nordisk A/S (Denmark)
• Lilly (U.S.)
• Coloplast Corp. (Denmark)
• AbbVie Inc. (U.S.)
• Novartis AG (Switzerland)
• Boston Scientific Corporation (U.S.)

Recent developments include:

• January 2024: Cardinal Health acquired Specialty Networks and its PPS Analytics platform
• June 2023: Cardinal Health merged its Outcomes business into Transaction Data Systems
• January 2023: Coloplast appointed a new President for its global Interventional Urology business
• November 2023: Boston Scientific received FDA approval for its Tenacio pump component in the AMS 700 inflatable penile prosthesis

These highlight ongoing advancements in treatments for erectile dysfunction and related conditions.

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Future Trends and Opportunities

The market is expected to evolve with:

• Greater integration of telehealth, remote monitoring, and digital tools for personalized men's health management
• Focus on specialized clinics for fertility, prostate health, and lifestyle disease prevention
• Continued infrastructure and pharmaceutical innovation tailored to regional needs

Both the U.A.E. and Saudi Arabia benefit from strong healthcare investments, with high lifestyle disease prevalence driving demand. Saudi Arabia emphasizes Vision 2030 reforms, while the U.A.E. leads in medical tourism and wellness.

Conclusion

The U.A.E. and Saudi Arabia men’s health market is on a dynamic growth path, fueled by lifestyle disease burdens, infertility concerns, and substantial healthcare investments. While cultural barriers and fraud risks persist, opportunities in digital health and specialized services promise improved access and outcomes. With a projected valuation of nearly USD 958 million by 2032, stakeholders prioritizing awareness, innovation, and patient-centric solutions are well-positioned to support better men's health across the region.

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