According to the UnivDatos, growth in the number of retail outlets drive demand for MENA canned wine in the region will drive the scenario of canned wine and as per their “MENA Canned Wine Market” report, the Market was valued at USD 185 million in 2023, growing at a CAGR of 4.5% during the forecast period from 2024 - 2032 to reach USD billion by 2032.

The United Arab Emirates (UAE) is one of the Middle Eastern countries with policies on fast modernization, the population mostly consists of foreigners, scorching hospitality sector. With changing consumers’ choices, there is a huge shift in the form of beverages and canned wine is one of the burgeoning trends in the market that replaced the tradition of a bottle.

Consumption of canned wine in the UAE

The process of increasing the popularity of canned wine in the UAE is due to several factors. One of them is the expatriate population; the number of non-citizens is estimated to be around 90% of the total population in the country. Expatriates often come with trends from their countries of origin such as the trend of canned wine which is becoming trendy in the world market.

Furthermore, the emerging tourism industry of UAE also plays a part in the consumption of new diverse beverages. Canned wine is easy to carry and serves as one of the portable alcoholic beverages that tourists may consider finding. Whether to the beach, on a desert trip, or for a party on a rooftop, having to carry around a can of wine is easy when compared to a bottle.

Access sample report (including graphs, charts, and figures) - https://univdatos.com/reports/mena-canned-wine-market?popup=report-enquiry

Regulatory Changes and Government Initiatives

Purchasing and drinking of alcohol is prohibited in the UAE, and any sale of alcohol is highly restricted. It is therefore relevant for any company interested in venturing into this market to know these regulations.

·   Licensing Requirements: Today it can be stated that importers as well as retailers require licenses to sell alcoholic products. This will entail having an import license from the UAE’s government authorities and a license for trading in the IPOs.

·   Distribution Channels: Alcohol can only be sold to those establishments with licenses to sell alcohol, for instance, hotels, bars, restaurants, and AIDS liquor stores. It is contrary to the law to trade on alcohol in supermarkets or any other shops that do not have trading permits.

·   Labelling and Packaging: The UAE has legally imposed strict measures on labelling, and packaging of alcoholic beverages. Packets and cans should bear information about the level of alcohol including the health warnings and any other relevant information in both Arabic and English.

·   Advertising Restrictions: Self-promotion of alcoholic beverages, particularly through TV and billboards, is strictly controlled in the UAE. Generally, direct advertising to consumers is not allowed while the promotion is supposed to be within certain rules established by the authorities.

·   Consumption Laws: There is drinking in compliance with legal age limits and drinking is allowed only if one is in licensed premises. Also, it is prohibited to consume alcohol when in public spaces or to operate any vehicle while being under the influence of alcohol.

·   Import Duties and Taxes: Taxes such as import duties can be very high, which affects the retail price of alcoholic beverages. The given duties are intended for businesses and imply risk management regarding compliance with the customs legislation.

Conclusion

The canned wine market in the UAE is poised for significant growth, driven by a diverse expatriate population, a booming tourism industry, and evolving consumer preferences. While there are challenges related to cost and regulatory compliance, the potential rewards make it an attractive market for innovation and investment.

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