The market is being driven by the rising demand for plant-based and high-protein ingredients. Increasing health awareness, the prevalence of lactose intolerance, and a growing number of consumers adopting vegan and vegetarian diets are further boosting demand. The versatility of tofu powder across applications such as bakery products, beverages, sauces, and ready-to-eat meals, along with its long shelf life and no refrigeration requirement, makes it especially attractive in regions where fresh tofu is less accessible. Additionally, the expansion of the food processing industry and rising preference for convenient, nutritious, and sustainable food solutions are expected to support continued market growth.