Europe Rice Bran Oil Market Outlook

According to industry insights, the Europe rice bran oil market reached a volume of approximately 401.05 KMT in 2025. Supported by rising health awareness, increasing demand for functional cooking oils, and the expanding application of rice bran oil across food and non-food sectors, the market is projected to grow at a CAGR of 2.80% between 2026 and 2035, attaining a volume of around 528.60 KMT by 2035.

Rice bran oil is extracted from the outer layer of rice grains and is widely recognised for its nutritional profile, including a balanced fatty acid composition, high smoke point, and presence of natural antioxidants such as oryzanol, tocopherols, and tocotrienols. These attributes make it a preferred choice in cooking, food processing, and health-focused applications. In Europe, the increasing inclination toward heart-healthy diets and premium edible oils is creating favourable conditions for the growth of the rice bran oil market.

Europe Rice Bran Oil Market Trends

One of the prominent trends shaping the Europe rice bran oil market is the growing preference for clean-label and natural oils. Consumers are increasingly scrutinising product ingredients and opting for oils with minimal processing and proven health benefits. Rice bran oil, being naturally rich in bioactive compounds, aligns well with this trend, driving its inclusion in household cooking as well as commercial food preparation.

Another significant trend is the rising demand for high smoke point oils in professional kitchens and foodservice establishments. Rice bran oil’s ability to withstand high temperatures without breaking down makes it suitable for frying and sautéing, contributing to its growing adoption in restaurants, catering services, and fast-food chains across Europe.

Additionally, the integration of rice bran oil in cosmetic and personal care products is gaining traction. Owing to its moisturising properties and antioxidant content, it is increasingly used in skincare formulations, soaps, and haircare products. This diversification of applications is strengthening overall market demand.

The expansion of organic and specialty oil segments is also influencing the market. Manufacturers are introducing organic rice bran oil variants to cater to environmentally conscious and health-oriented consumers, further enhancing market growth.

Drivers of Growth

The primary driver of the Europe rice bran oil market is the growing health consciousness among consumers. With rising incidences of cardiovascular diseases and obesity, there is an increasing focus on healthier dietary fats. Rice bran oil is known for reducing bad cholesterol (LDL) while maintaining good cholesterol (HDL), making it a popular choice among health-aware individuals.

The shift towards plant-based and functional foods is another key factor boosting market growth. As consumers adopt diets that emphasise natural and plant-derived ingredients, rice bran oil is being increasingly incorporated into health foods, salad dressings, and nutritional products.

Furthermore, the growth of the food processing industry in Europe is contributing significantly to market expansion. Rice bran oil is widely used in snacks, baked goods, and ready-to-eat meals due to its stability and neutral flavour profile. The rising consumption of convenience foods is therefore positively impacting demand.

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Industry Analysis

The Europe rice bran oil market is characterised by a mix of domestic producers and international suppliers focusing on quality enhancement and product diversification. Countries such as Germany, the United Kingdom, France, Italy, and Spain represent key markets, driven by strong consumer purchasing power and a growing preference for premium edible oils.

Manufacturers are investing in advanced extraction and refining technologies to preserve the nutritional value of rice bran oil while improving shelf life and flavour stability. Cold-pressed and minimally processed oils are gaining popularity, particularly within the organic and health food segments.

The supply chain of rice bran oil in Europe largely depends on rice-producing regions in Asia, leading to increased focus on strategic sourcing and long-term supplier partnerships. This ensures consistent quality and supply stability.

Retail distribution is expanding across supermarkets, specialty health stores, and online platforms. The growth of e-commerce has made niche products such as rice bran oil more accessible to consumers, thereby broadening market reach.

Europe Rice Bran Oil Market Segmentation

The market can be divided based on type, By-Product, Distribution Channel, Application and region.

Breakup by Type

• Refined
• Non-Refined

Breakup by By-Product

• Ferulic Acid
• Gamma Oryzanol
• Others

Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Breakup by Application

• Food and Beverages
• Cosmetics and Personal Care
• Pharmaceuticals
• Others

Breakup by Region

• United Kingdom
• Germany
• France
• Italy
• Others

Challenges and Opportunities

Despite its positive outlook, the Europe rice bran oil market faces several challenges. One of the primary concerns is limited consumer awareness compared to well-established oils such as olive, sunflower, and canola oil. While rice bran oil offers numerous health benefits, it is still considered a niche product in many European countries.

Another challenge is the dependence on imported raw materials, which exposes the market to price volatility and supply disruptions. Fluctuations in rice production due to climatic conditions can impact the availability and cost of rice bran, influencing overall market pricing.

Additionally, the premium pricing of rice bran oil compared to conventional oils may restrict adoption among price-sensitive consumers. Educating consumers about its long-term health benefits is crucial to justify higher price points.

Europe Rice Bran Oil Market Forecast

The Europe rice bran oil market is expected to maintain steady growth over the forecast period, driven by rising health awareness, expanding applications, and increasing demand for premium edible oils. From a volume of approximately 401.05 KMT in 2025, the market is projected to grow at a CAGR of 2.80% between 2026 and 2035, reaching around 528.60 KMT by 2035.

The food and beverage segment is anticipated to remain the dominant application area, supported by the growing use of rice bran oil in cooking, frying, and food processing. Meanwhile, the cosmetic and personal care segment is expected to register notable growth due to increasing utilisation in skincare and haircare formulations.

Regionally, Western Europe is likely to lead the market owing to higher consumer awareness and strong demand for health-oriented food products. However, Central and Eastern Europe are projected to witness faster growth rates as disposable incomes rise and dietary preferences evolve.

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