In the competitive world of events, exhibitions and promotional displays, the need to stand out has never been more crucial. While posters have long served as the backbone of exhibition printing, businesses and designers are increasingly seeking innovative alternatives that offer durability, aesthetic flexibility, and environmental benefits. This shift is not merely driven by visual trends but also by the practicality and sustainability that modern exhibition printing materials provide.

This blog explores a range of alternative materials beyond traditional posters, highlighting their applications, benefits, and how they contribute to successful exhibitions in various industries.

The Shortcomings of Traditional Posters

Traditional posters, typically printed on paper or thin card stock, have been a staple for event marketing for decades.

• Posters are prone to creasing, tearing and damage during transportation and handling, especially in busy trade show environments where footfall is high and setup changes are frequent
  
  

• They lack the visual depth and dimensionality that many modern brands seek to convey through effective exhibition printing techniques.
  
  

• Weather conditions such as humidity or rain can quickly degrade paper-based materials used in traditional posters, making them unsuitable for outdoor exhibitions
  
  

• Posters often have a limited lifespan and are not easily reusable, making them a less sustainable option

These factors make it important to consider alternatives that offer higher visual impact, greater resilience, and versatile design possibilities.

Innovative Materials in Exhibition Printing

Modern exhibition materials offer both function and form, enhancing the visual appeal of displays while ensuring they withstand the rigours of frequent use. Below are some of the most effective and widely used alternatives.

Foamex Board

Foamex board is a versatile and robust material made from expanded PVC. It provides a smooth, flat surface that is ideal for high-quality exhibition printing. Available in various thicknesses, it offers excellent print quality and can be easily cut to shape.

• Perfect for signage, wall panels, and promotional boards at events
  
  

• Water-resistant and easy to clean, suitable for both indoor and outdoor exhibitions
  
  

• Offers a professional finish and can be customised with vivid graphics, cut-outs, or mounted accessories

Whether for a trade show stand or a long-term installation in a retail environment, foamex board has become one of the most popular materials for impactful and practical display solutions.

PVC Banners

PVC banners remain a popular choice for large-format exhibition display. These flexible sheets are made of vinyl material, making them resistant to weather and highly durable.

• Ideal for outdoor and indoor displays requiring large visual coverage
  
  

• Can be printed in full colour with high-definition graphics and brand messaging
  
  

• Eyelets and pole pockets allow for easy hanging or mounting
  
  

• Reusable and easy to roll up for storage and transport

PVC banners are particularly suited to temporary exhibitions, festivals or public events where high visibility is key.

Dibond Panels

Dibond is an aluminium composite material comprising two thin aluminium sheets bonded to a solid plastic core. This makes it extremely sturdy while remaining relatively lightweight.

• Excellent for high-end or premium branding displays
  
  

• Ideal for architectural signage or large-scale photographic displays

Dibond's durability and professional appearance make it a favourite for brands wanting a long-lasting and striking visual impact.

Acrylic Panels

Acrylic sheets provide a glossy and glass-like appearance that adds sophistication and depth to displays.

• Excellent for backlit or illuminated signage at exhibitions
  
  

• Offers a polished and luxurious feel
  
  

• Available in clear, frosted or coloured variants for creative presentation

Acrylic works well in high-tech or luxury sectors where a premium visual impression is essential.

Canvas Prints

Canvas adds a tactile and artistic quality to exhibition displays.

• Best suited for creative industries, art galleries or boutique product displays
  
  

• Provides a warm, natural aesthetic
  
  

• Durable and easy to transport in rolled form
  
  

• Can be framed or stretched over a mount for professional presentation

Canvas is particularly effective in conveying authenticity, emotion and personality in storytelling displays.

Correx (Corrugated Plastic)

Correx, or corrugated plastic, is a cost-effective and lightweight solution often used for short-term signage.

• Weatherproof and recyclable, ideal for temporary exhibitions or wayfinding signage
  
  

• Lightweight construction makes it easy to mount and reposition
  
  

• Customisable in various sizes and shapes
  
  

• Excellent for real estate, pop-up events and directional graphics

For short-duration use cases, Correx balances price and functionality.

Factors to Consider When Choosing Exhibition Materials

Selecting the right material for your display depends on several practical and aesthetic considerations.

• Environment: Will your display be indoors or outdoors? Materials like foamex board and dibond offer weather resistance, while canvas and paper-based options are more suited to indoor use
  
  

• Budget: Some materials like acrylic and dibond are premium-priced, while correx and PVC banners offer economical alternatives
  
  

• Visual Appeal: Consider the desired finish and effect—glossy, matte, textured or metallic
  
  

• Sustainability: Look for recyclable or eco-conscious materials if you are aiming for a greener exhibition footprint
  
  

• Ease of Transport and Setup: Lightweight materials like foamex board and correx offer advantages in mobility and installation, especially for roadshows and travelling exhibitions
  
  

Sustainability in Exhibition Printing

Environmental concerns are reshaping the exhibition printing industry. More event organisers are demanding eco-friendly materials that can be reused, recycled or safely disposed of. Here are some sustainable practices being adopted:

• Using water-based or UV-cured inks that emit fewer harmful chemicals
  
  

• Choosing recyclable materials such as foamex board, correx, and certain PVC-free fabrics
  
  

• Minimising waste through modular designs that can be reassembled and reused
  
  

• Partnering with printers that follow ethical sourcing and production processes

As brands become more accountable for their environmental impact, investing in sustainable printing solutions enhances both brand image and ecological responsibility.

Conclusion

Whether it's the adaptability of foamex board, the elegance of acrylic, or the practicality of correx, alternative materials offer a wide range of benefits—from durability and visual appeal to sustainability and cost-effectiveness. As the events industry continues to evolve, businesses that leverage these innovative solutions are better positioned to create memorable, impactful exhibitions. Foamex Printing Company offers bespoke solutions in foamex board, PVC banners and other durable materials tailored for events and exhibitions. With quality craftsmanship and a commitment to excellence, they help elevate your brand's presence with professional, lasting impressions.