According to the UnivDatos analysis, rising global incidence of obesity, increased risk of type 2 diabetes, and growing awareness of preventive healthcare are the major factors driving the growth of the prediabetes market worldwide. As per their “Prediabetes Market” report, the global market was valued at USD 311.3 million in 2024, growing at a CAGR of about 10.02% during the forecast period from 2025 - 2033 to reach USD million by 2033.  

Prediabetes is a diabetes-like condition in which the prediabetes symptoms include a blood glucose level that is above the normal range but below the thresholds considered indicative of type 2 diabetes. According to the American Diabetes Association (ADA), glycated hemoglobin (A1C) test results between 5.7% and 6.4% come in the prediabetes range. Prediabetes points to poor outcomes of glucose tolerance or even insulin sensitivity, which can lead to the development of diabetes, heart conditions, and stroke. Prediabetes can have no visible signs, and, therefore, individuals may be unaware of the condition for several years and require frequent checkups. Some of the signs of prediabetes are obesity, lack of physical activity, poor diet, heredity, and increasing age. Thus, a healthy prediabetes diet, regular physical activity, and weight loss may help to prevent the development of diabetes, specifically if one has been diagnosed with prediabetes.

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1. AI & Data Analytics in Risk Prediction

Artificial Intelligence is now significantly used for the prediction of high risk for prediabetes. With the help of AI tools such as EHR, genomic makeup, and data obtained from wearables, AI models can predict prediabetes risk accurately in real time. These tools assist healthcare providers in offering appropriate strategies for enhancing the prevention of this disease and assist in treating the prediabetes symptoms. AI can further help in understanding trends and gaps in the treatment practice. In this changing context of healthcare systems, where data-driven strategies are being introduced, AI-based predictive analytics is all set to become a key component in the early identification of prediabetes, bringing innovation in the prediabetes medications and subsequent management.

2. Rise in At-Home Testing Kits

Convenience and privacy are the biggest concerns that help to increase the popularity of at-home testing kits for prediabetes. These kits enable patients to test their blood glucose levels or HbA1c without the need for professional help, as well as by blood samples from a fingertip or saliva. The current advancement of smartphones and electronic health platforms enables users to get immediate feedback as well as consult with medical practitioners through technology, which further helps in the prediabetes treatment. This is especially so in rural or other areas that may not be within proximity of a diagnostic centre accessibility. As the general health consciousness of the population grows and as more and more people transition to online connections, more people are getting themselves tested early so they can correct their lifestyles sooner and are able to reverse prediabetes.  Moreover, key players are engaging in launching innovative home kit solutions to discover the early signs of prediabetes.

For instance, in August 2022, DxGen Corp. and Precision Diabetes, Inc. entered into an exclusive agreement in the U.S. to launch “Epithod AutoDx”, a fully automatic point-of-care (POC) analyzer designed to measure a comprehensive profile of diabetes tests. This will provide a suite of diabetes tests in physician offices, smaller laboratories, outpatient clinics, hospitals, as well as for homecare settings, allowing clinicians and patients to get “real-time,” actionable test results, rather than waiting for several days.

3. Increasing Interest in Nutraceuticals & Functional Foods

With the trend of looking for natural and non-pharmacological ways of managing health problems, there has been an increased focus on nutraceuticals and functional foods in controlling prediabetes. Some of these foods are fiber, chromium, magnesium, and plant sterols that are used to control blood sugar levels and enhance insulin function. As compared to the hostile intervention that pharmaceuticals employ, nutraceuticals constitute a non-pharmacological, health-promoting, holistic approach that assists in improving the current lifestyle trend. As suggested by clinical research and promoting the beneficial impact of such products on health, these products are now recognized by active consumers. Thus, there is increased product development by the food and supplement industries, which adopt formulations unique for blood glucose control and metabolism.

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Global Prediabetes Market Poised for Strong Growth Amid Health & Wellness Trends

The market for prediabetes is set to grow because of ongoing future trend situations like AI & data analytics in risk prediction, a rise in at-home testing kits, and increasing interest in nutraceuticals & functional foods. These trends are accelerating the prediabetes market globally and promoting the development of efficient diagnostics solutions, diabetes management solutions, and drugs.

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