Why do telecom operators depend on toll-free complaint desks?
When your mobile network is down, or your fiber broadband is lagging, what do you do? You don't browse a website or send an email; you reach for the familiar, free-to-call 1800 number. For a multi-billion dollar telecom operator in India, where service quality is constantly under public and regulatory scrutiny, the complaint call is the most critical touchpoint. This...
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