Promotional Items for Trade Shows Should Sell Your Value, Not Your Logo
Trade shows are crowded, and booths compete for attention. Most giveaways end up forgotten. Handing out a pen with a logo will not make your brand memorable. The goal is not to plaster your logo everywhere. It is to show your value. Promotional items for trade shows work best when they communicate usefulness, quality, and relevance. Focus on the Attendee, Not the Brand People remember what...
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