Paper Types for Standard Postcards in LA: Glossy vs Matte vs Uncoated

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2026-01-30 15:41:28 - Translate -

Introduction Did you know that 85% of direct mail in Los Angeles gets tossed within three seconds (DMA, 2025)? That means your postcard has almost no time to make an impression. In a fast-paced, sun-soaked city like LA, paper choice can make or break your campaign. Pick the wrong paper, and your postcard fails before it’s even read. Pick the right one, and you can stop busy Angelenos...

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