How to Scale Personalization: Building a Repeatable Campaign...

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2026-02-23 09:35:58 - Translate -

How to Scale Personalization: Building a Repeatable Campaign Production System

I was talking to a marketing lead the other day and she told me that her team was spending nearly forty hours a week just trying to get a single personalized email sequence out the door. It is 2026 and we are still acting like personalization is some kind of artisanal craft that requires manual labor for every single lead. If you want to grow without losing your mind, you need to stop thinking...

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