Why Brands Are Positioning Discounts as Gift Solutions

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2026-02-26 12:04:53 - Translate -

The modern gifting landscape is evolving rapidly. What was once about luxury and price tags is now about value, flexibility, and personalization. Today’s consumers don’t just want to give expensive gifts — they want to give smart gifts. This shift has encouraged brands to reposition discounts and digital vouchers as meaningful gift solutions rather than mere promotional...

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