Hotel Booking App vs. OTA Platforms: Pros & Cons for Hotels
Hotels today face a major decision when it comes to managing online bookings. Should they rely on Online Travel Agencies (OTAs) like Booking platforms, or build their own hotel booking app? Both options can bring reservations, visibility, and revenue — but the long-term impact on profitability and brand control is very different. Understanding the advantages and limitations of each...
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