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How to accurately calculate the total ROI of your campaigns using professional newswire services todayCalculating the return on investment for public relations has historically been a challenge for marketing departments globally. To accurately measure the impact, brands must now utilize professional newswire services to track both qualitative sentiment and quantitative data points effectively. The ROI of a press release is calculated by comparing the total distribution cost against...0 Comments 0 Shares 462 Views 0 Reviews